Willoughby Sharp and Liza Béar founded Avalanche shortly after they met in 1968. At the time, Sharp was a New York-based independent curator and Béar an underground magazine editor who had recently moved to New York from London. They published the first issue in 1970 and collaborated on thirteen issues from 1970 to 1976.



Avalanche focused on art from the perspective of artists rather than critics. With its probing interviews, extensive use of photography and dynamic lay-outs, Avalanche investigated new forms of art that were developing in the US and Europe. For many artists, publication in Avalanche preceded a one-person gallery or museum show. Aside from an 8-page news section, the editorial content included only interviews, artists' texts and documents of art and art making. All interviews were conducted by Sharp, Béar or done jointly. Among the featured artists were Vito Acconci, Joseph Beuys, Hanne Darboven, Walter De Maria, Jan Dibbets, Philip Glass, Barry Le Va, Sol LeWitt, Richard Long, Gordon Matta-Clark, Bruce Nauman, Dennis Oppenheim, Yvonne Rainer, Keith Sonnier, Richard Serra, Robert Smithson, William Wegman, Lawrence Weiner and Jackie Winsor.

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